Zoom is the latest Pay-per-Click advertising campaign management platform on the market. Zoom works equally well with the feature sets of Google AdWords, Yahoo! Search Marketing and Microsoft adCenter programmes.

Zoom has a “rich client” user interface that is extremely suitable for displaying and manipulating large amounts of complex data in an efficient and scalable fashion. It caters for the beginner, but really comes into its own when wielded by a power user.

Zooms strength lies in its ease of editing powers. It aims to smooth out the differences between the search engines where possible, without doing injustice to their own distinctive natures.

Zoom has a built-in zero-configuration tracking and analytics component, allowing it to reconcile conversions and sales, and related metrics such as Cost Per Acquisition (CPA) and Return on Investment (ROI), to the advertising activity leading up to them and its associated cost.

Typical ‘out of the box’ reports that can be expected in Zoom are as follows:

• Performance reports Over Time, by Campaign, AdGroup, Keyword and creative,
• Brand vs. Non brand performance
• Click path analysis reports
• Actual Search Term reports

to mention only a few.

Zoom is affordable, customisable, intuitive, transparent and reliable.

Read more about Zoom here...