Features & Benefits

Our Zoom solution is fully customisable to help you work smarter. Every feature has been specifically designed to ensure Search Engine Marketing campaigns can be fully configured to your goals, and reported on accurately.

  • One Zoom interface can support all three search engine interfaces but also finds the right balance between smoothing out the differences between the distinctive advertising models without doing injustice to each models distinctive nature. This can potentially save you more time than any other feature
  • Customisation – Zoom has revolutionised the SEM tool market by allowing you to customize a number of its components to fit around your business. We do not expect you to change your way of working to fit around our tool.
  • Goals – write business objectives that match your business goals
  • Interface - with over thirty years combined experience, we have developed a rich client interface that means you can work quicker and more effectively, in whichever manner you choose.
  • Reporting - your goals are important to us, so our solution provides you with up-to-date, accurate reports. The reports can be tailored to your specific requirements, thus reducing the time spend on weekly and monthly report creation.
  • Rich Client Interface – Zoom has a rich client interface that is suitable for displaying and manipulating large amounts of complex data in an efficient and scalable fashion. It caters for the beginner, but really comes into its own when wielded by a power user. The Zoom user interface is a cross-platform rich client. It works on MS Windows, Apple Mac, Linux and the Solaris operating systems.
  • Drag and Drop – With marketers becoming savvier, we have introduced a drag and drop function within Zoom to speed up the management of your account. Moving keywords from one adgroup to another has never been this easy.
  • Work Offline - because our solution is a rich client, you don't have to be connected to the Internet in order to manage your campaign. Restructure your campaign from anywhere, even on the train, and uploading it when you get to the office.
  • Bulk Management – Zoom allows you to bulk manage your campaign by making use of excel spreadsheets or managing large amounts of data in the User Interface. This function will save you time and allow you to concentrate on other areas of the campaign like keyword selection.
  • Push & Pull - if you are already using an online service, such as Google, to promote your keywords, Zoom can automatically pull those words into the system and push out any changes you made to your campaign.
  • Tracking – Zoom automatically appends a tracking code to your keywords, allowing it to report on a keyword level and taking away the headache of doing this task manually.
  • White Label - add your own company logo or agency branding for that personal touch.
  • Web-Based Reporting - we might use a rich client solution in order to provide speed and flexibility in the construction of your campaigns, but all our reports are web-based, guaranteeing they can be viewed from any Internet-connected browser.
  • Training and Support - we provide second to none support and training to ensure you understand exactly how to get the best from our solution. Your success is our success