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The most recent news
Phones 4U escapes punishment for 'scary girl' VOD ad
Phones 4U has escaped censure from the Advertising Standards Authority (ASA) for its controversial horror-themed ad campaign that sparked hundreds of viewer complaints.
British Gas launches weather-themed ad campaign
British Gas is to kick off a four-month display ad campaign featuring live location and temperature data to promote its HomeCare boiler cover scheme over the winter.
Mail Online and Wired among best apps in Europe, according to iMonitor
Mail Online and Condé Nast’s Wired have been named among the top ten magazine and newspaper apps by US consulting and research firm McPheters & Company’s iMonitor service.
Nuance buys Vlingo to boost voice recognition services
Mobile voice-recognition company Nuance has purchased voice-to-text service Vlingo as more handset manufacturers and app developers are expected to mimick Apple’s personal concierge service Siri in 2012.
Facebook places ads in news feed, paving the way for mobile ads
Facebook is to start placing paid ads within the news feed, presenting the first opportunity for the brand to monetise its mobile products.
Waitrose tops social media index in pre-Christmas sales drive
Waitrose is the top performing UK supermarket using social media in the run up to Christmas, according to research from Starcom MediaVest Group (SMG).
ASOS Marketplace sales grow 690% in a year
ASOS Marketplace sales have grown 690% over the past year, comparing like-for-like sales from its first and most recent month’s sales, according to the retailer.
MySpace opens UK recording studio ahead of relaunch
MySpace is once again set to become a destination for up-and-coming music, following its takeover by ad network Specific Media earlier this year.
Strada owner banks on user-generated content to drive consumers in-store
Tragus Group, the owner of Strada, Bella Italia and Café Rouge, is encouraging users to share their own restaurant experiences through photos and videos on social media platforms, which can then be exchanged for money-off vouchers, as it looks to drive footfall into its restaurants.
BBC Worldwide signs streaming deal with Netflix
BBC Worldwide has agreed a digital licensing agreement with US movie-streaming giant Netflix that will allow members to stream shows such as Doctor Who, Torchwood and Spooks when it launches in the UK and Ireland next year.
Freeview launches multiplatform campaign with IPC Media
Digital TV service Freeview has launched a multiplatform campaign across IPC Connect’s TV titles TV Times, What’s on TV and whatsontv.co.uk.
Decca Records signs deal with community platform Ning
Decca Records has partnered with social platform Ning to launch community websites for artists including Alfie Boe and David Garrett.
Gaydar plots location-based ads on mobile
Gaydar is planning to offer location-based ad opportunities via its mobile properties to brands looking to target its global audience of over 6m users.
Ad industry slams BHF report on online adverting to children
The Advertising Association has slammed a British Heart Foundation (BHF) report that accuses companies such as Cadbury and Kerry Foods of targeting children with online advertising for unhealthy foods as “hyperbole”.
Everything Everywhere rolls out text ads to T-Mobile base
Everything Everywhere has confirmed it is rolling out its commercial mobile messaging service across its T-Mobile customer base from this month.
Sponsorship allows Condé Nast Traveller to offer free City Guide app
Condé Nast Traveller is offering its latest City Guide iPhone app free of charge for the first time after securing an exclusive sponsorship deal with watch manufacturer Omega.
TalkTalk joins BBFC's online classification service for YouView
TalkTalk is to adhere to the British Board of Film Classification’s (BBFC) ratings guidelines when it launches as part of the YouView consortium during the Spring next year.
BBC partners with Virgin Media for TiVo apps
BBC and Virgin Media are pairing up to create interactive experiences for sports and news via the red button and TiVo.
nma advent calendar: Bertrand Bodson, senior VP global digital marketing, EMI Music
On day 13 of new media age’s advent calendar of predictions for 2012, EMI’s Bertrand Bodson looks at the prospects apps may hold for the music industry.
Just 15% of people plan to buy a smart TV in the next year
YouGov’s 2012 digital consumer technology predictions include that smart TV ownership will grow slowly and the majority of smartphone users ignore ads.

